Players extensively add or invite friends from their SNS network into the game play, enabling the game to spread fast and creating active communication (framed in game play) between SNS contacts. Some game tasks cannot be accomplished by the player without interacting with one’s “neighbors” (in-game friends who are from one’s SNS network) and the more “neighbors” one has, the more likely for one’s success in the game. SNG are often casual, easy-to-pick-up, multiplayer experiences that allow interactions between players even when they are not online at the same time. SNG distinguish themselves from other types of online games in that they are embedded in SNS, where people usually connect to real-life friends and family members with real-life identities. Social network games (SNG or social games), the online games played through social network sites (SNS) or mobile devices, began to grow in 2008, after SNS such as Facebook opened up for developers to make video games in 2007.
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